What is Social Media and Why
is it So Important to
Your Success?
Let me lead off with the WHY. You should be tapping into as many social media platforms as you can because they share two things in common:

1. Social Media is free to use and
2. You can reach a global audience without leaving your office

OK, So What is Social Media?

Oxford Dictionary defines Social Media as: noun. "Websites that enable users to create and share content or to participate in social networking."

Merriam-Webster dictionary defines Social Media as: noun. "forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)."

In plain English, Social Media means anything or any place on the internet in which YOU can communicate with your potential customers/supporters in a way that encourages them to contact/connect/interact with you. In other words, you are using the internet to build your own community of people who are interested in what you do!

The Most Popular Social Media Outlets Are:

(in alphabetic order - not in the order of popularity!)
LinkedIn Groups
YouTube and Vimeo

We live in a global community now ...and that is the good, and the bad news.

Good news because that means you can offer your products and services to customers around the globe without leaving home and if you are looking for donations, you can find donors across the globe through social media.

Bad news because it takes time every day to reach and grow an audience of that size and most importantly, to keep them engaged.

As you build your social media platforms correctly, you are building your own community of followers who are interested in what you do. The beauty of that community comes into play when you are launching a new product or appearing at a live event or doing a fund raiser.

Imagine how much more successful you could be if you had thousands of Facebook/Twitter and LinkedIn followers to whom you could announce your next live event or your next product or your next fund raising event.

Imagine how amazing it could be if, with the click of a SEND button, you could reach out to tens of thousands of consumers who were interested in you and the work that you do.

Best of all, those social media outlets are free to use. If you aren't taking full advantage of what they have to offer toward your success, you are missing the boat!

Imagine paying for a full page ad in your local newspaper. Depending on the size of their audience, it could cost you thousands and thousands of dollars and tomorrow that same newspaper is going to be in the garbage can. With social media, your posts live on forever and it costs you nothing to use it. Your audience is going to be a big as you are willing to grow it. If you are not up to speed on building a social media audience, we can do that for you.

We can either coach you on how to set up and utilize the various social media outlets if you want to do it yourself (D.I.Y.) or, if you aren't into the technology side of things, we can handle setting them up and growing your audiences for you. We can even manage your daily interactions with your ever growing audiences if you wish so you can focus on the parts of your business/organization that you are most passionate about while we handle the rest.

If you are ready to take advantage of all that social media has to offer toward your success visit our Services Page or click here to contact us today!

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